Interview with Nicola Snell, founder of Press Loft
It was such a pleasure to spend time talking to absolute Product PR Guru and Founder of Press Loft, Nicola Snell, for this episode of the podcast. I love chatting with fellow passionate PR pros and this was so much fun 🤩
Nicola built Press loft after having worked in PR herself for nearly 20 years. She, like many other PR pros, felt that she was spending valuable time repetitively sending product info and images. So, she created the platform so that agencies and brands could trust that product placements were still happening in the background, whilst having time to invest in more tailored pitching.
In this episode we learn more about this revolutionary platform and how it has found its place in the PR industry. Nicola shares her PR journey and experience as well as the process of creating and building Press Loft.
Nicola also shares her best practice tips as well as some incredible insight thanks to the amazing analytics she can access from both brands uploading new-season designs to Press Loft, as well as what journalists are actively searching the platform for and downloading for upcoming features.
Take a listen for some exclusive heads up news on what you need to be thinking about when it comes to your Product PR this Christmas.
As always, I’d love to hear your thoughts and feedback on the episode - I’m so excited for your product businesses to hear about how to get yourselves in prime position as we head towards Christmas.
There are plenty of ways to get the right support in the run up to the festive season, whether that is accessing Press Loft or joining me in The PR Spotlight membership (or both!) - there is no reason for you not to absolutely be bossing your PR 🙌🏻
Find out more about Press Loft and connect with Nicola and the team here: