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KICK ASS WITH THESE PR POWERHOUR TIPS FROM #GTGLIVE18

So, I talked at #GTGLIVE18 about how PR can be an incredible tool for upleveling your business. Blah Blah, yes I’m still talking about it ;) but I’m going to give you a cheeky insight into some of the value I shared in my talk.

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I’m a talker, especially when it comes to PR *in case you didn’t already know* so to whittle my chat down to an hour for a traditional Powerhour and then to condense it into 35 minutes for my #GTGLive18 presentation, the challenge was ON! So, I chunked it into 3 elements:

  1. Being Visible

  2. PR State of Mind

  3. Feeling the Fear

Here are some key takeaways from each of these sections:

BEING VISIBLE:

  • Position yourself as an expert in your field

  • Share your expertise wherever you can

  • Make yourself part of your social media and website

  • Network and connect with your target audience wherever and however you can

PR STATE OF MIND:

The aim is for you to never read a magazine in the same way again.

  • Familiarise yourself with the media - Opportunity can be found anywhere

  • Be ready to switch into PR mode with your PR toolkit

  • Developing an understanding of the media and how you and your business can fit into the landscape

  • Use the language from your target magazines to tailor your content

FEELING THE FEAR:

  • PR is scary, but so is breaking away from the security of a 9-5

  • Keep in mind that you are your own USP

  • Don’t let yourself get consumed by comparisonitis

  • You have your own story to tell so don’t do yourself a disservice by not getting visible


If you’d like to know more about any of this, take a look at my events page to find out when my next workshops/talks are or read more about working with me here.



Fiona Minett