How to make the most of a Client/PR Agency Relationship

There are many reasons why I feel that PR in house (or DIYed) is the strongest route forward for many businesses, however PR agencies very much have their place and if this is the right path for you, let’s explore how to make it work…

Some of you may know that, before moving into the DIY PR space and launching Boss Your PR, I spent 6 years building and running a boutique PR agency.  I have worked on both sides of the fence; in house and in agency and have seen the advantages and disadvantages at play.

As such, I thought it might be helpful to sum up some of the most crucial aspects that a client should be aware of when looking to get the most out of their investment in PR.

The nugget; 'In PR, everything is URGENT' is a takeaway for you all, so take a listen!