It's LIVE!

As of May 2022, my Domestika course is live.

I have spent the last 8 months or so working with Domestika, a global online course platform, to create one of their first PR courses.

The result is this: PR FOR CREATIVES AND CREATORS

Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career

PR is powerful: it propels businesses, grows audiences, and accelerates success.

In this online course, I teach you how to develop a custom PR toolkit, featuring a press release, imagery, and more. Discover how to run impactful campaigns and help your brand connect with its target audience. Are you ready to transform your passion into a career?

This course is absolutely packed full of content and value; that you have lifetime access to and can work through at your own pace.

It will give you value whichever industry you're in and whatever stage you're at. It really is universally accessible; this is one of the brilliant things about the Domestika team, they are so damn good at making content accessible and useful.

What do you get access to?

💫Begin the course by getting to know me. Discover how I went from studying art history to creating my boutique PR agency, along with the influences that inspire me (and some seriously epic throwback photos!)

💫Dive into PR and the importance of creating a PR toolkit. Then explore different ways to reach your target audience, from traditional media to podcasting. Learn how print media works along with the different ways to get your work seen.

💫Discover what a PR toolkit is and what it includes. Create a brand mood board based on your purpose and decide on a hook that makes you stand out from the crowd, taking into consideration your USP, your “why”, and more.

💫Time to create your toolkit, starting with your imagery before moving on to the press release. Add samples and discover the key social media platforms to focus on. Explore the importance of having a good website before creating a lookbook showcasing a collection or range.

💫Discover best practice for PR outreach with your toolkit completed. Uncover quick ways to get coverage.

💫Then, to finish the course, I share my advice on how to make the most of that coverage by sharing and leveraging it.


Will you be joining me and 100s of other sign ups from around the world in my corner of this epic global community?

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each teacher imparts what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every courseNEW

    Get a personalized and signed certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.