Hate selling & being ‘salesy’? This is for you…

I work with dozens of brilliant female founders in any given month and one of the enduring themes is hesitation when it comes to selling. 

Whether I’m asking them about re-connecting with warm leads or suggesting leveraging a media win into sales with a celebratory purchase incentive for their mailing list subscribers… the reluctance is real.  So many of us are holding ourselves back from selling and a reframe is needed.

I like to think of selling as ‘giving an opportunity to purchase’. If you know your work is powerful or your product/offer is brilliant, then surely you’re doing your audience a disservice by not offering them the opportunities to purchase from you!? 

When it comes to sales emails; the process to me is about informing any potential clients of all the information and insights that will help them decide if any offer will be a fit for them or not. It’s fair to lay out all the info for people to feel equipped to make the best decision for them.

So, are you giving your ideal clients or dream customers enough information? Are you giving them the opportunities to purchase with you? 

You probably feel like you’re ‘always’ selling; but, on Instagram at least, only 3.5% of your audience are seeing your content, so you’re probably not hitting enough people with enough invitations to purchase from you or join your programme to be hitting your dream sales targets.

So many of the women I work with are thoughtful, self-aware and deeply attuned to how they come across and might potentially be perceived and can be so fearful of being seen to be selling.

God forbid they're running a business!? They don’t want to push, they don’t want to have to convince (if they do try and convince it feels iiiiicky), and they don’t want to feel like they’re in ‘sales mode’ all the time.

It’s easy to then assume that the waiting, the holding back and the hesitation is a confidence issue.

But I genuinely don’t think it is; or perhaps more accurately, I don’t think it has to be.

You’re selling in a crowded space, where you aren’t able to objectively warm your ideal clients to your offer, you’re just trying to shout the loudest and keep your head above the proverbial waters of the Instagram noise.

Instead, let’s get PR doing the ‘selling’ for you. Let’s get trusted publications telling their warm, engaged audiences how brilliant you are because this hits SO different to you telling your audience how brilliant you are. Do both!

When someone lands in your world after reading about you in a magazine they trust; hearing you on a podcast they listen to obsessively; seeing you on stage as THE expert that you are… they are pre-warmed.

They apply borrowed trust to you; the trust they put in the outlets and platforms they’ve seen you on.

Making the most of this power shifts selling from feeling like wading through treacle or something you desperately try and avoid and gets your PR doing the hard work for you. 

Your job?

Share the opportunities to purchase. Harness this credibility proof to show that you are the one to solve their problems. 

When they land pre-warmed, that conversion feels so much easier. 

No more icky, overwhelmed, awkward sales energy because you’re pre-selling with your PR to finally be selling more and selling faster than ever.

>>>> This is something that I help you with in Boss Your PR Strategy where you will find training on Leverage so that you can turn your PR wins into sales and more opportunities; and Tracking so that you can see how much ££££ your PR wins are making for your business and the actions to scale in order to further scale your sales.

Make like this superstar who worked on securing guest articles on independent media platforms which she was then able to leverage into content on LinkedIn which was historically a space that she felt uncomfortable showing up in, let alone ‘selling’ in!! 👇🏻

It just feels different when you’re able to share credibility proof that brings people to your world but also reassures and converts those already IN your world.

The ‘hard sell’ vibes melt away; people reach out to you; selling feels easier than ever and scaling actually starts to feel possible.

If you’re ready to use PR tomake selling easier so that you spend less energy despairing and spinning on the Instagram content hamster wheel as your reach falls through the floor with any ‘salesy’ content; so that people land in your world pre-warmed and those in your world see the credibility proof they need in order to convert.

Join me on Boss Your PR Strategy today; the programme that will see you create and implement a PR strategy that builds trust and credibility 10x faster than social media ever could so that you get seen in a way that turns visibility into trust, and trust into growth.