PANTONE COLOUR OF THE YEAR FOR 2022
IT’S HERE! The official Pantone Colour of the Year for 2022 is Very Peri, a vibrant blue-purple.
Love it? Not a fan? Tell me, tell me 👇🏻👇🏻👇🏻
It's the first time that the Pantone Colour of the Year is a brand new colour. An unprecedented move for an unprecedented time?
“We are living in transformative times,” say Pantone. “Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.”
Encouraging personal inventiveness and creativity, Pantone describe Very Peri as a “dynamic periwinkle blue hue with a vivifying violet red undertone. It blends the faithfulness and constancy of blue with the energy and excitement of red.”
In this last The PR Spotlight Podcast episode of 2022 I share how the Pantone Colour of the Year could be an opportunity for you:
If you have any products that tie into this colour/theme, create a 'product page' (join my PR Spotlight membership to access training that will help you)
Send out product page to relevant media contacts and include ‘Pantone Very Peri’' in the email subject - demonstrate right from the beginning of contact that you are on trend with your content
Ask in your email (or on the phone) whether said journalist is planning on creating shopping pages/content around this topic and make clear that you'd love to help where possible
If you have expertise in the following fields, think about how you can exploit this: colour psychology, fashion, interiors, design - what does the colour mean, imply, stand for, why is it popular, why do we think Pantone have chosen it, what does it mean for 2022, what else do you expect to be seeing in 2022 as a development on this theme..
