BUSINESS PARTNER MAGAZINE ARTICLE - THE IMPORTANCE OF THE PERSONAL
If you are at all familiar with the type of content I share, you’ll know that I am OBSESSED with ‘visibility’. This is what PR is all about, so when Business Partner Magazine asked me to write about Getting Visible, I obviously didn’t hesitate!
Getting visible and making your outreach personal is so critical in today’s world of business. People buy people and given that it is so much easier for us to be more personal in how we promote our business than it ever has been, we stick out like a sore thumb if we aren’t doing it!
I’ve written about some of the key ways that you can start venturing into becoming more visible as a champion for your business, but also why it is so crucial.