This is your space for the monthly training bundles that covers all topics PR and beyond!
October 2019 - Meet the journalist: Georgie Fuller
This month I brought in Georgie Fuller, a national freelance journalist, to talk to us about PR and the media from her perspective. This is the Zoom recording of the Q&A session, so it’s unedited.
SEPTEMBER 2019 - PITCHING WITH PRECISION
This month I’m talking about Pitching. What pitching is, what the ‘rules’ are, best practice and how to do it proactively and reactively. Whether you are using the media alerts I send out or are working on utilising #journorequest on Twitter, reactively pitching to media opportunities is a great way of flexing your PR muscles, getting in the frame for opportunities and building up recognition of your brand with journalists. I also talk you through proactive pitching - the cold calling of PR!
august 2019 - working with influencers
Think influencers and you’re probably thinking mummy influencers, fashion types or Love Islanders. Yes, I’m talking about those, but I’m also broadening our interpretation of the term influencers.
Have you ever thought about reaching out to a thought leader in your industry, be it STEM, business coaching or beauty? I’m exploring the whats, hows and whys this month.
july 2019 - Christmas pr: Gift Guides and More
Christmas has officially landed and I’m talking all things gift guides and how to position your service based business at this seasonal time.
The key is thinking outside the box to branch beyond the Gift Guide content - how can you solve any pain points at Christmas? Are they pain points for businesses or pain points for consumers? Where can you pitch them and what angles can you use?
june 2019 - seo for pr
SEO is the topic for June and I’m talking specifically about how SEO and PR work hand in hand when it comes to getting your business visible online.
I’m covering key topics such as keywords and backlinks as well as owned and earned media.
MAY 2019 - PROACTIVE AND REACTIVE PR - SEASONAL, TREND LED AND NEWSJACKING
We’re talking about balancing proactive and reactive PR this month and introducing the concept of newsjacking which is all about taking advantage of topical happenings and news.
APRIL 2019 - PRESS RELEASES: WHAT ARE THEY AND HOW DO WE WRITE THEM?
We’re talking all things press releases this month. Some of you are already smashing them. Some of you are looking at writing them. Some of you are probably dreading the thought!
I wanted to demystify the press release and remove any barriers that can be put up - ‘I’m no good at writing’, ‘I don’t know what to say’, ‘Where do I start’ - and really simplify the whole process.
MARCH 2019 - ROUTES TO VISIBILITY
I wanted to dive in here with a few keys ways for you to start getting visible without getting to heavily into the media side of PR just yet.
PR is not just about ‘the magazines’ - blogging, collaborating, networking are all ways of you getting yourself and your business visible as part of PR.
February 2019 - What is pr?
What is PR and how can it benefit my business? This is the first question to answer before we jump to far into the ins and outs of PR.
Just as an intro video, I have covered off some of the key principles of PR. What it means, what it covers and how it sits alongside other promotional practices such as Marketing and Advertising.
I also cover 6 key benefits of PR for your business. The tip of the iceberg but a good starting point.