This is your space for the monthly training bundles that will cover all topics PR and beyond!
june 2019 - seo for pr
SEO is the topic for June and I’m talking specifically about how SEO and PR work hand in hand when it comes to getting your business visible online.
I’m covering key topics such as keywords and backlinks as well as owned and earned media.
MAY 2019 - PROACTIVE AND REACTIVE PR - SEASONAL, TREND LED AND NEWSJACKING
We’re talking about balancing proactive and reactive PR this month and introducing the concept of newsjacking which is all about taking advantage of topical happenings and news.
APRIL 2019 - PRESS RELEASES: WHAT ARE THEY AND HOW DO WE WRITE THEM?
We’re talking all things press releases this month. Some of you are already smashing them. Some of you are looking at writing them. Some of you are probably dreading the thought!
I wanted to demystify the press release and remove any barriers that can be put up - ‘I’m no good at writing’, ‘I don’t know what to say’, ‘Where do I start’ - and really simplify the whole process.
MARCH 2019 - ROUTES TO VISIBILITY
I wanted to dive in here with a few keys ways for you to start getting visible without getting to heavily into the media side of PR just yet.
PR is not just about ‘the magazines’ - blogging, collaborating, networking are all ways of you getting yourself and your business visible as part of PR.
February 2019 - What is pr?
What is PR and how can it benefit my business? This is the first question to answer before we jump to far into the ins and outs of PR.
Just as an intro video, I have covered off some of the key principles of PR. What it means, what it covers and how it sits alongside other promotional practices such as Marketing and Advertising.
I also cover 6 key benefits of PR for your business. The tip of the iceberg but a good starting point.